This document describes the responsibilities of the Tourism Expert for the GIZ-funded ‘Market Innovations interventions in Agrotourism supporting agribusinesses and tourism businesses’ activity. This is implemented as a component of a broader GIZ-funded project on agribusiness development, implemented by ZOA. The program activities include knowledge transfer, skill development, and expert exchange for and with Iraqi entrepreneurs, companies, and private sector organizations from the Agribusiness sector. The intended outcome is the growth of the private sector (and job creation) through the development of linkages with international networks.
The project seeks to promote Agritourism in the Kurdistan Region of Iraq. Agritourism is a type of tourism based on experiences and products in agricultural settings. Agritourism can include any agriculturally based operation or activity that brings visitors to a farm. The project will train Agritourism coaches, and support individuals interested in beginning Agritourism businesses. These entrepreneurs will receive training in Agritourism and ongoing coaching support to develop business plans.
The project will include 3 key outputs:
2. Objective of the support
The Tourism Expert will undertake activities under the direction of the ZOA Programme Manager and International Agritourism Curriculum Development Expert. The Tourism Expert will work to identify candidates for training on agritourism, help develop the training content, and deliver training and coaching support to agrotourism businesses. These activities may be modified throughout the program depending on Donor requirements and the development of the program.
3. Duration
The Agritourism Expert will be contracted for a period of up to 20 days between February and 31 October 2023. The actual duration will depend on the profile of the expert selected.
The Expert will travel around the Kurdistan Region of Iraq for the Training of Trainers, stakeholder engagement, fact-finding, and coaching of the project team.
4. Deliverables:
The key deliverables for the Agritourism Expert are:
The Expert may assume additional short-term expert functions as required according to his profile, as mutually agreed with the Team Leader.